Privacy Policy dada 44 — Malaysia User Data Protection

1 Introduction & Scope of Privacy Policy

This Privacy Policy explains how dada 44 collects, uses, stores, and protects the personal information you provide when using our platform, website, and all related services. We take privacy seriously and are committed to handling your data responsibly.

This document applies to all users who access the dada 44 platform via web browser, mobile app, or any other digital channel we operate. By registering an account or continuing to use the dada 44 platform, you agree to the terms of this Privacy Policy in full.

2 What Data We Collect

Dada 44 collects various types of personal information depending on how you interact with our platform. Generally, the data we collect falls into three main categories:

Data You Provide Directly:

• Full name, date of birth, and gender collected during account registration.
• Email address and phone number for communication and verification purposes.
• Residential address required for the KYC process.
• Identity documents such as a national ID card or passport for identity verification.
• Bank account or digital wallet details for processing deposits and withdrawals.
• Any additional information you provide when contacting customer support.

Data Collected Automatically:

• Your device's IP address and location information.
• Web browser type and version in use.
• Game session data including the date, time, and type of games played.
• Financial transaction history within the platform.
• Login data and account activity records.

Data Type	Purpose of Collection	Retention Period
Identity information	Account verification & KYC	For the duration of the active account + 5 years
Financial data	Deposit & withdrawal processing	7 years (legal requirement)
Gaming data	Account management & responsible gaming	3 years after account closure
Technical data	Platform security & improvements	12 rolling months
Communication data	Customer support & dispute records	3 years after last interaction

3 How We Use Your Data

Dada 44 uses your personal data only for lawful and stated purposes. We will not use your data for any other purpose without obtaining your consent first. The primary purposes for which we use your data are as follows:

• Account management — Create, maintain, and protect your dada 44 user account.
• Transaction processing — Manage all deposits, withdrawals, and financial activities on the platform securely and efficiently.
• Identity verification — Ensures compliance with KYC requirements and anti-money laundering laws.
• Customer Support — Provide effective support and personalise your experience with dada 44.
• Platform security — Detect and prevent fraud, hacking, and other illegal activities that could compromise your account security.
• Service improvements — Analyse usage patterns to improve platform features and the overall user experience.
• Marketing communications — Send you information about dada 44 promotions, bonuses, and exclusive offers (with your consent only).
• Responsible gaming — Monitors gaming patterns to identify users who may need responsible gaming support.

4 Third-Party Data Sharing

Dada 44 takes a strictly limited approach to sharing user data. We do not sell or disclose your personal information to third parties for their own commercial purposes. However, there are limited situations where data sharing is necessary and permitted:

• Payment service providers — Required transaction information is shared with approved FPX providers, digital wallets, and payment gateways to process your transactions.
• Game software providers — Certain game data is shared with our casino software providers to ensure game integrity.
• Regulatory authorities — dada 44 will disclose information when required by law, court order, or a competent authority.
• Analytics providers — Anonymised and aggregated data may be shared with analytics providers to help us understand platform usage patterns.

5 Cookies & Tracking Technologies

The dada 44 platform uses cookies and similar tracking technologies to enhance the user experience and ensure smooth platform functionality. Cookies are small text files stored on your device when you visit our platform.

The types of cookies we use include:

• Essential cookies — Required for core platform functions such as login, game sessions, and security. These cookies cannot be disabled.
• Performance cookies — Gather information about how you use the platform to help us improve our services.
• Functional cookies — Save your preferences such as language and display settings to deliver a more personalised experience.
• Analytics cookies — Helps us understand overall platform traffic and usage patterns.

You can manage your cookie preferences through your web browser settings. Please note that disabling certain cookies may affect the functionality of the dada 44 platform.

6 Personal Data Security

Dada 44 continuously invests in advanced cybersecurity infrastructure to protect your personal data against ever-evolving threats. Key security measures we have implemented include:

• 256-bit SSL/TLS encryption for all data transmissions between the platform and users' devices.
• Encryption of sensitive data in databases using the latest encryption algorithms.
• Intrusion detection system operating 24 hours a day, 7 days a week.
• Regular security audits conducted by independent security experts.
• Strict internal access controls based on the principle of least privilege.
• A comprehensive incident response plan to address any data breaches swiftly.

While we take all reasonable precautions, no system can guarantee absolute security in cyberspace. We therefore encourage you to do your part by using a strong password and never sharing it with anyone.

7 Data Retention Period

Dada 44 retains your personal data for as long as your account is active or as long as necessary to provide services to you. Once an account is closed, we will retain certain data for the additional periods specified in the table above, subject to applicable legal and regulatory requirements.

Data that is no longer required will be securely deleted or anonymised in accordance with dada 44's established data deletion procedures.

8 Cross-Border Data Transfers

As part of its global operations, dada 44 may transfer your personal data to servers located outside Malaysia. Any such transfer will be carried out with appropriate safeguards to ensure your data remains protected at a level equivalent to or higher than that required under Malaysian law.

9 User Rights

Under Malaysia's Personal Data Protection Act 2010 (PDPA) and the dada 44 Privacy Policy, you have the following rights regarding your personal data:

• Right of access — Request a copy of the personal data we hold about you.
• Right to rectification — Request correction of inaccurate or incomplete data.
• Right to erasure — Request deletion of your data under certain circumstances.
• Right to restrict processing — Request that we restrict the way we process your data.
• Right to data portability — Receive your data in a machine-readable format.
• Right to object — Object to the processing of your data for direct marketing purposes.

To submit any request relating to the rights above, please contact our Data Protection Officer (DPO) by email at [email protected]. We will process your request within 30 business days.

10 Privacy Policy Updates

Dada 44 reserves the right to update this Privacy Policy from time to time to reflect changes in our practices, new technologies, or evolving legal requirements. Any material changes will be communicated to you via in-platform notification or email at least 14 days before they take effect.

The latest effective date is always shown at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your data.

11 How to Contact Us

If you have any questions, concerns, or complaints regarding this Privacy Policy or how dada 44 handles your personal data, please contact us through the following channels:

• Privacy Email: [email protected]
• Support Email: [email protected]
• Live Chat: Available on the dada 44 platform at all times

Our team will endeavour to respond to all privacy-related enquiries within three business days. For more complex cases, we may require up to 30 business days to provide a thorough response.